Our Story

Two sisters. One legacy. A vision that goes beyond borders.

Jewellery has always been a part of our lives.We are Krishita Malhotra and Priyanshi Malhotra, two sisters born into a family with generations of experience in the jewellery business. Growing up around jewellery, we saw first-hand what goes into creating a piece — from understanding the metal and craftsmanship to knowing what makes a piece truly beautiful and worth wearing.

But while our family had built a strong foundation in the traditional jewellery business, we always felt there was something more that could be done with that experience.The business had the knowledge, craftsmanship and expertise, but it never quite became the kind of jewellery brand we envisioned — a brand that could reach people beyond a local market and eventually make its mark on the global stage.

That is where Neeya began.We wanted to take everything we had grown up learning and bring it together with a completely new perspective - our perspective as a new generation.Neeya is our attempt to bring together the best of both worlds: the craftsmanship and expertise of a traditional jewellery family, with the fresh perspective, ambition and global vision of Gen Z.We believe jewellery should feel timeless, but the way we discover it, wear it and build a relationship with it can evolve.

Our vision for Neeya goes far beyond creating beautiful jewellery. We want to build a global jewellery brand from India, one that carries the experience and trust of our roots while speaking to a new generation of customers around the world.What started with two sisters and a shared ambition is the beginning of something much bigger.This is Neeya — rooted in where we come from, driven by where we're going.